Energy is a contentious matter in our world, both in the competition for control of the world’s finite fuel sources and in the effect that our energy usage has on the global climate. Google’s recent pledge to find a way to produce renewable energy in a way that’s less than the cost of using coal is a step toward reducing the growing problems in the competition for fuel sources and the climate.

As important as any solutions Google may produce is the influence they can have on other large organizations and governments to first acknowledge that implementing alternative methods of powering our society is an immediate and valid concern and then feel the necessity to actively design and implement those methods, due to public awareness and pressure, cost savings and opportunities for profit from the technology, or both.

[Google: RE < C]

[CNet]